Apple Music, Apple TV+, and Apple One subscriptions receive price hikes

Apple may be the latest company to feel the market and economic pressures that have recently pushed other companies to raise prices or offer new subscription plans. However, a newly introduced Apple TV+ subscription price compares favorably against other streaming services.

Apple Music and Apple TV+ subscribers will see their subscription prices increase by $1 or $2 starting Monday, while the Apple One bundle jumps to $3. No other Apple subscriptions have hiked their prices so far.

The company’s music subscription service now costs $10.99 per month for an individual (previously $9.99), while the new family plan price is $16.99 (up from $14.99). The annual subscription rate is now $109 (formerly $99). An Apple spokesperson confirmed the rise is due to increasing licensing costs.

Additionally, Apple TV+ has a new monthly price of $6.99 (originally $4.99) with a $69 annual subscription option (previously $49.99). Apple says it thinks the content it has added to the service over the last three years has increased its value.

When Apple launched Apple TV+, it generously let anyone who purchased new Apple hardware try the service for free for a year. The tactic made sense when it initially didn’t have much content compared to Netflix or Hulu. Today, Apple TV+ subscribers get MLB games and series like For All Mankind, Severance, WeCrashed, and the award-winning Ted Lasso. New Apple device owners now only get three months free.

For users interested in those programs or any other original programming, $7 a month is a good deal compared to most of the competition, especially considering it includes 4K HDR streaming and no ads. Netflix recently launched an ad-supported plan for the same price that limits viewers to 720p, locking 4K HDR behind a $20 monthly subscription. Paramount Plus has a $5 ad tier that doesn’t include 4K, while HBO Max has a similar plan that costs $10.

Apple TV+’s new plan is closest to Disney+ regarding price, features, and content. Disney+ is $8 with 4K HDR and no ads, while Hulu includes 4K HDR for only $7 with ads.

Apple One is also getting a price bump. Subscriptions are now $16.95, a $2 increase. The service bundles Apple Music, Apple TV+, Apple Arcade, and iCloud+. The family plan goes to $22.95, which is $3 more. Finally, the Premier tier, which adds Apple News+ and Apple Fitness+, increases to $32.95, up from $29.95.

The company hasn’t changed the prices for its other standalone subscriptions. Its iCloud+ service is still $.099 a month for 50GB, $2.99 a month for 200GB, and $9.99 a month for 2TB. Apple Arcade retains its $5 monthly subscription, while Apple News+ and Fitness+ remain at $9.99.