Let’s look at the big picture—traditional forms of advertising are dying.
Yes, you can spend thousands (sometimes hundreds of thousands) of dollars investing in billboards, print advertisements, and commercials– but are those really reaching your demographic and turning your advertising dollars into sales? Where exactly is your audience?
According to Mashable, American adults are spending 11 hours per day on digital media. That’s longer than we spend at the office – meaning there’s a better chance your audience will see your product on social media than they will finish writing that email.
Who rules digital media? One word: BLOGGERS
Since the first moment a blogger pushes the publish button on their first post, they make a connection with their audience. Their audience trusts what they say, and comes back for more each and everyday. And it doesn’t stop at the blog. Their readers follow them through all forms of social media – creating a community around the blogger that is built on that foundation of trust.
What are the benefits of working with bloggers?
1. Direct connection with your demographic
Unlike other forms of advertisement, blogging is essentially niche marketing. The blogger knows their demographic, and can help connect your directly with a large group of people who are interested in your type of product or service, helping your advertising dollar reach those who are most likely to buy it.
2. Lifetime SEO for your brand
When using traditional media, your advertisement only goes up for a certain period of time before the advertiser moves on to the next company. With bloggers, your content stays live on their websites and social media as long as they are active–which in most cases is years or even FOREVER! Therefore, the content that is written about your brand or company, the keywords/phrases used, and the links back to your website will be active for years as well, giving you stronger SEO practices for your company website.
3. Long-term relationships
Bloggers aren’t looking to take payment from a company and then never speak with them again. Bloggers are looking to develop a long-term relationship with you and your brand that is mutually beneficial. If you find an amazing blogger that really understands your brand message, and spreading that message with their readers, hold onto them!
4. A blogger’s credibility with their audience
The main component that bloggers have over huge corporations, such as magazines and radio networks, is trust. Whenever a commercial comes on your satellite radio, you know that it is just paying the bills for the broadcasting company, while bloggers truly believe in the products they are promoting–and their readers know and trust that. Contrary to what you make think, most bloggers won’t accept advertising or sponsored content for their blogs unless it is relatable and beneficial for their readers. Bloggers know how much of an impact their voice and opinions have on their readers, and they won’t risk that for anything. They always remain a true and credible resource because that’s what helps their audience.
5. Bloggers know their audience, how to speak to them, and what type of content will keep them engaged
Bloggers spend a good portion of their working hours studying their audience, their behaviors, what makes them react, likes, dislikes–everything. They know when their audience will be online and exactly how they need to cater to them. This is a huge advantage for brands looking to expand and reach the blogger’s audience because the blogger you are working with will have a complete understanding of how to best promote your product to their audience.
6. Bloggers will be your brand’s biggest advocate
As we mentioned above, the information that bloggers promote about your company will be live on their blog for a very long time. This means that bloggers will continually promote your brand because they want people coming back to their blog everyday for increased pageviews. Lastly, whenever a reader, family, or friend asks for a recommendation, they will turn to your products and let them know how amazing it is! They are on your side, and their job is to serve their audience and provide them with products or services from companies that they personally love and believe in.
7. The blog is only the beginning
Yes, all bloggers start with the blog, but they also have a HUGE social media presence which they are highly active on. Whenever you work with a blogger to promote your brand, the information starts at the blog, but then gets filtered through many social platforms such as Facebook, Twitter, Pinterest, Instagram, etc. The Real Time Report recently reported that even though bloggers have a smaller social following than traditional media, their followers are much more loyal, resulting in 16% more social engagement for brands they are working with than “the big guys.”
What are YOU waiting for?
Source: Social Media Today
Author: Allison Cooper
Allison is the Co-Founder and CEO of INTRO NYC and Founder & CEO of Project Motherhood (www.projectmotherhoodnyc.com), an online resource helping moms love their post-pregnancy body and always rock their #MamaStyle! She loves educating new bloggers and connecting them with brands to help their business grow!