A lot happened last week in the world of social media. First of all, it was #SMWNYC 2015 – a week of everything social media including top tips, trends and setbacks by industry leaders like Mashable, Martha Stewart and the New York Times. Yes, Facebook is still here to stay, and your tweets are still relevant, but here are few key takeaways I thought were worth passing on to you, as well as well, the word on the street here in NYC. It’s pretty chatty if you listen –
1. You’re showing your age.
I hate to tell you guys, but the younger crowds are eating it up on SnapChat. If you’re still scratching your head wondering how brands are connecting with a private image app that you thought was only used for cheating husbands and wives – think again. SnapChat isn’t private anymore, you have the ability to make your profile public, and view public posts as well. Check out how this guy turned his account into a virtual resume for a JOB at SnapChat! Did he get it??? Your audience is here – just how are you going to reach them?
2. Video Video Video.
Now don’t freak out if you’re not ready to swallow the audio voice over pill. While YouTube is king, it’s not the only video options out there. But if you want to keep up on social media, you’re going to have to start adding some video to your life. As mentioned, Vine is making a huge comeback and is really popular with fans if you can make witty six-second videos. Another cool trend? Fast-motion video. Check out Beyonce – and of COURSE there’s app for that – in fact there are a few. Here’s a list to get you started.
3. Watch this movie – Chef.
John Favreau brilliantly incorporated the magic of social media into this super cute movie about a chef stuggling with his life’s passion and connection with his son. You’ll see some great Twitter references, as well as – wait for it – VIDEO! His son uses an app on his phone to take one second of film everyday for their entire trip across the country and then turns it into one amazing, tear-jerker video for his dad. Now, how cool would it be if you did that for your brand? Of course it’s a real app! It’s called 1 Second everyday. The movie is available now in Netflix.
4. YouTube Kids and Google +
Google has been making a lot of serious changes this week. For one – they launched their first-ever app just for families from the ground up – YouTubeKids. Brilliant. Yes it does exactly what you think it does it corrals all the stuff you want your child to watch in one safe place (and keeps the bad stuff out). It also has cool features like a timer (so you don’t have to be the bad guy!), and pre-set search settings. It’s free and available right now for iOS and Android.
With the addition of one thing, something else has to go, and we’ve all seen it coming. Say goodbye to Google+. Now before you freak out and worry about photos, those Google Hangouts and beyond – don’t worry, they’ll still be around, but they are going to break up. Tear.
Until next time –
Photo credits: Chef the Film; YouTube
Author: Stephanie Barnhart
Stephanie Barnhart is Author/Founder of Footballfoodandmotherhood.com, New York Editor for Mommy Nearest Magazine, and Founder/Social Media Strategist of SocialmindedMediaGroup.com. Stephanie is also a speaker and educator for small business and soloprenurs, She has also been seen in the New York Times, Huffington Post, PARENTGUIDE News, NY Metro Parent, ABC News, and been a contributing author on various websites.