As the ball drops at midnight as a symbol for newness in our lives, we look back on the past year to reflect on the good and bad in our blogs. Reflection is a great time to think about the way we are running our blogs in every aspect and focus on what needs to to stay the same and what needs to change in 2015.
Think about it.
Think about 2014 – the good, the bag, and the ugly. What worked out great for you? What challenged you? Think about the big picture. Scroll through your blog, your social media platforms, your calendar and pin point what’s working for you and your blog and what needs to change so that you can move forward in your blogging career.
Think about the points that you reflected on and what stood out to you the most. Then, get out that paper and pen and set those goals the old fashioned way! I like to break things down and decide what major goal I need to work on with my blog each month or each quarter and then break it down into smaller daily to-do tasks that will help me reach that big goal.
The main trait of a successful blogger is organization. You must have a clear cut idea of what needs to be accomplished each day in order to move towards the direction of your goals. The thing is – organization looks different for every blogger. Some people need to write things down in a notebook, which others love using Google Docs and calendars, for some its a mixture of both. Figure out what system works best for you to keep you on top of your game and maximize it!
We all know about the changes happening with good ‘ol Facebook (If you aren’t, read about them HERE), so we need to take matters into our own hands. You are going to need to sit and strategize a way to reach your audience if you heavily depended on reaching them through Facebook in the past. Ask yourself these questions:
- Where is my audience? (Cause that’s where you need to be!)
- Do I need to move my audience from Facebook to a different platform?
- Am I willing to pay for advertising on Facebook? If so, how much is my budget?
Once you are able to answer these questions, figure out a plan that you need to put in place to help re-connect with your community in the new year! Also, check out our combo class: Secrets of Successful Bloggers & How to Create a Killer Media Kit! Once you take the course, we will give you access to our super Daily Social Media Checklist that will keep you on track and balanced!
Give bad habits the boot!
We all have bag blogging habits, it’s inevitable! But in the grand scheme of things, these bag habits are only holding us back. Here are a few tips to help combat some of the worst blogger bad habits:
- Instead of looking at other blogs and lusting over how beautiful they are or how engaged their audience is, take notes! Look at what they are doing that you love and figure out a way to work that into your strategy.
- Set aside designated social media time to keep you focused and on task.
- Utilize “distraction free writing mode” as a way to get those blog posts done and published without any pesky distractions!
Let’s be honest here – you are awesome! You need to be sharing your awesomeness with the world! There is no better way to open the new year to new opportunities, connection, and a little extra blog traffic than getting yourself featured on a website. We have a Featured INTRO NYC Blogger Program that you can sign yourself up for that will highlight a new blogger every Friday and share your experiences, background, blog, interests- everything, with the world!
Beyond us, there are many other ways to be heard! Surf the web for like-minded blogs as see if they feature contributors or guest posts to share your work with a similar audience!
I can’t say this enough, “blogger education NEVER ends!” You work in the digital medium, which is an ever revolving door for change. You need to stay on top of these important media trends, industry updates, and new social tactics to always be on top of your game. The webinars that we offer are a great way to make sure you are setting yourself up for success year round!
Try something new!
Sometimes it can be hard to step outside of your blogging comfort zone and try something new, since as we get older we tend to get set in our ways. But make a promise with yourself that you will try something new with your blogging and see what kind of an impact it has with your readers, traffic, or social community. For me, I promised myself that in the new year I’m going to step up my Pinterest game and try scheduling pins to get better click through results with a program like Tailwind or Ahalogy.
We wish you an amazing blogging new year!
Author: Allison Cooper
Allison is the Co-Founder and CEO of INTRO NYC and Founder & CEO of Project Motherhood (www.projectmotherhoodnyc.com), an online resource helping moms love their post-pregnancy body and always rock their #MamaStyle! She loves educating new bloggers and connecting them with brands to help their business grow!