Yikes! This is certainly a scary question to even need to entertain, but nonetheless it’s a topic running rampant this week and we wanna jump right in!
First, how could we not all be a little bit scared whenever there have been hushed whispers of this among blogging groups everywhere. Then, Dooce, the original “Mommy Blogger” announced that she’s moving onward an upward onto other things. Gulp.
Fear not our bloggy friends, today I’m here to set the record straight – blogging is NOT dead. Blogging is NOT GOING ANYWHERE. Though, blogging IS EVOLVING. First things first, the blogging market truly is saturated right now. There are new blogs being started each day and the competition is higher. The mysterious “blogging in dying” whispers are stemming from the fact that more blogs exist, less people are subscribing, and conversations that been moved from the comments section of a blog post to social media.
While this can sound devastating, the exciting part is that there are more readers of blogs now than ever. People are turning to blogs just as much as they turn to major news and media sources. Readers trust our opinions, experiences, and what we have to say – and they want more of it. Here are a few key ways to take advantage of the blogging evolution and emerge on top.
1. Think of yourself as a CEO.
It’s time to be strategic about how you are operating your blog. Since your blog is a business, this makes you the CEO and you need to start thinking like one. A huge change that we are seeing in blogging is that many bloggers are working more creatively with brands and essentially taking on Creative Director type roles as they plan out campaigns to help with growth and exposure. There are so many ways to get involved with brands beyond just writing sponsored content and sounding like an ever-playing commercial.
2. Take advantage of those social media conversations.
Let your readers take the lead. If they want to take their chatter about a blog post of yours to twitter – let them. And while they are chatting, get in there and converse with them. Don’t be afraid that since comments aren’t happening on your blog that brands won’t see them. Brands are watching you everywhere!
3. Get creative!
Thank outside the box. For example, what once started as a simple DIY blog, A Beautiful Mess is now one of the most popular apps for adding filters and doodles to pictures. They would have NEVER gotten to where they are today without being creative and listening to what their audience was yearning for. Don’t be afraid to try something new with your audience, you never know how widely it will be accepted.
Author: Allison Cooper
Allison is the Co-Founder and CEO of INTRO NYC and Founder & CEO of Project Motherhood (www.projectmotherhoodnyc.com), an online resource helping moms love their post-pregnancy body and always rock their #MamaStyle! She loves educating new bloggers and connecting them with brands to help their business grow!