Earlier this week, Stephanie and I attended the American Express Open Forum #CEOBootcamp for women entrepreneurs here in New York City! It was such a wonderfully inspiring conference to attend that was filled with networking, workshops, discussion panels from women who are kicking some major butt in their industries – and a speech from one of my fashion and business mentors, Diane von Furstenberg.
Not only did Stephanie and I learn a ton and meet so many amazing women, we walked away with new ideas as well as a very settling feeling that we are on the right track in our businesses and that many of the concepts we talk about with our communities were aligned with what many industry leaders spoke about at the conference. Here are 7 things that we took away and want our amazing blogger network to learn and think about as well.
1. Measure the success of your business, but not always against financial growth.
Of course it’s important to be monitoring the success of your business or blog in different ways, but financial growth isn’t everything. You need to make sure you are looking at the big picture and measuring success against your personal goals for the business as well. Was your goal to make a part time salary working 2 days per week? Were you spending extra time on Facebook this month to raise your click through rate and increase engagement? List your overall business goals and applaud yourself for reaching those milestones.
2. Don’t be afraid to come up with new ideas!
We sat in on a workshop catered to start-ups and were all given a white paper napkin on our seats as we entered the room. After the speaker (the amazing Budget Fashionista) was finished, she instructed us to write down a new idea for our business in the few minutes that we had and then gave a few businesses the opportunity to pitch that idea to the audience. Yes, we were put on the spot for a moment, but it was a true reminder to sometimes work outside your comfort zone and NEVER be afraid to brainstorm new, money making ideas for your business!
3. Try out the Twitter small business planner App.
This is a new App, just released last week, and making life easier for every small business. You can check out all the details and purchase from iTunes HERE, but essentially it helps you stay on track of your marketing and activity on twitter as well as providing you with strategy suggestions and tools to help you grow.
4. Buy The Lean Startup book.
This book, by Eric Ries was a very popular topic of discussion as it is built around the belief that “entrepreneurs are everywhere” and has created a movement transforming how new products are being designed and launched. You can check out the website HERE, and I can guarantee that you will be inspired!
5. Learn what your audience really wants.
If you aren’t able to answer the question, “what doe my audience want?” then you need to start asking – and not be afraid to ask! Reach out to your readers through small questionnaires, surveys, or simply take the time to pay more attention to monitoring your analytics. Either way, you should be able to answer this questions every time it is asked.
6. Know what kind of entrepreneur you are and use it to your advantage.
There were two types of entrepreneurs that were outlined at the conference. Type 1 is the more analytical side, the entrepreneur who is always measuring data, working on business plans, etc. Type 2 is the entrepreneur who can sell their dream to anyone. Figure out which category you fall into and learn to work that into the way you are managing your business.
7. Use website cards in your regular twitter promotion.
Website cards offer a rich snippet preview of the link that you are sharing which includes an image + a bio summary. You can learn more information about this process HERE, as well as how to set it up. Overall, this is HUGE for engagement since people are much more includes to click through and retweet photos!
Keep in mind, you are all CEO’s and in charge of the destiny of your blog. Where are you going to take it?
If you are like us and love having the opportunity to connect, network, and learn with others, join in on the monthly INTRO NYC Lunch & Learns where we discuss media trends over a 2 course lunch! We look forward to seeing you there!