5 Foolproof Ways to Add Subscribers to Your Email List

Our last blog post touched on easy email marketing tactics using MailChimp, my personal favorite email marketing platform to send easy campaigns and connect you directly with your reader base. But, no matter what platform happens to be your favorite (it’s okay if we don’t see eye to eye on my love for Mailchimp), it’s important that you are building your email list and continuously adding to your subscriber list. I don’t mean to sound super “preachy” but these are all basics that organized bloggers (Check out our webinar on staying organized on February 11 or March 11th!) follow whenever they are taking steps towards blog monetization. (Check out our webinar “Show Me The Money!” on February 25th or March 18th!)

Subscribe Concept

So, if you are looking to strengthen your reach, increase your pageviews, and make a more personal connection with your readers, follow these 5 foolproof ways to get that email subscriber list rockin!

1. End each post with a note.

The same way that you would end a blog post you write with a question, prompting readers to answer by leaving a comment and stimulating conversation, do the same thing – but guide readers to a link where they can subscribe to your email list. Give yourself 2 sentences or so to explain what people will gain by signing up and how awesome being on your email list really is!

End with a note

2. Give something away.

If you sell products or services through your blog, awesome. If not, you can easily organize a giveaway that is exclusive to just your email subscribers – and they will love that! People love to hear the world “exclusive” and know they have access to something that others don’t, so use that to your advantage.

3. Offer something exclusive.

So this piggybacks on #2, but offering something exclusive that gets delivered into your readers inboxes on a weekly or daily basis that they won’t get just by visiting your blog is a huge bonus! The options are truly endless for instance:

  • If you are a fitness blogger, share a weekly meal plan.
  • If you are a beauty blogger, share an exclusive video to demonstrate how to use a new product.
  • If you are a fashion blogger, share a style tip of the week every Friday!

4. Add it to a giveaway.

We all love running giveaways on our blogs as a way to increase our social media presence, but also think of a way to work subscribing to your email list into what readers must do in order to enter a giveaway. This is a great way to quickly grow your list, but bare in mind that many people might just pop over to your blog that day to enter the giveaway and might not be a true reader. The outcome of this is a higher “unsubscribe rate” whenever you send out your email campaigns. Just be cautious that you are promoting your giveaways to your demographic.

5. Work it into your social media schedule.

Whenever we publish a blog post, the first thing we do it start promoting it on social media – its like clockwork! I have found that by scheduling a few tweets per day or posts per week on other platforms, I will capture 3 times more email subscribers than not – and that’s a lot of missed opportunity!

Email Marketing: Mailchimp Basics Every Blogger Should Know

Sometimes I think back to those moments whenever I first started blogging and thought that it was all about pouring my thoughts and feelings about very specific subjects through my posts and pressing “publish” whenever I was finished. Psh! How naive I once was! Blogging is about so much more than just writing, even though that is the foundation that you need. As a blogger, you need to learn so much (social media, pitching to brands, networking basics, etc), and sometimes it requires  stepping outside of your comfort zone. (Or taking some awesome classes with INTRO NYC – hint, hint!)

For me, that was email marketing. Until recently, this was a foreign subject to me and the thought of learning how to build email lists, set up RSS emails,and sending newsletters out to my community was daunting, to say the least. But I adapted and have learned to love Mailchimp (the service that I use for email marketing), and I want you to understand and love it, too! Here are some basics that every blogger should know.

First things first – it’s free!

Mailchimp has what is called a “Forever Free” plan, which costs you literally nothing, until you have 2,000 emails on your lists (combined) or until 12,000 emails are sent. This is a pretty awesome deal, especially since you can’t really get much for free these days. If you do have more than 2,000 contacts on your email subscriber list, I can tell you from experience that it’s worth every penny to upgrade and start paying a monthly subscription.

email marketing mailchimp

Use the “recently sent” tab in your campaigns.

If I had to craft an entirely new email each and every time I logged in to create a campaign, I wouldn’t have time for much else in my life! Whenever you log into Mailchimp and start to set up your campaign, click on the “campaigns” tab whenever you are designing your template and drop down to the “recently sent” category. This will immediately give you access to everything that has been sent in the past – giving you he ability to click on a sent campaign that you loved and plug in the new information. Easy!

Read your reports.

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Knowing which campaigns were the most effective relies heavily on reading your reports. Don’t ever send a campaign and just immediately look at your blog pageviews to see how much of an impact it had. Click on your reports! (Mailchimp will also send you an email whenever your campaign has been sent prompting you to click on and read your report -do it!) Here are the key questions to ask yourself when viewing your reports:

  • Did anyone unsubscribe? If so, try to figure out why that may have been.
  • Are people clicking? Where are they clicking?
  • What is your 24 hour performance telling you? Is it letting you know that the time you send your campaign is or isn’t reaching your audience?

It pays to automate.

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Now this is a feature that you do need to pay for, but it’s worth it a million times over! Automating through Mailchimp gives you the option to set up very specific emails that are automatically sent to specific email lists as soon as you get a new subscriber or import new subscribers. You only have to do it one time and then – boom – its a continuous cycle of pageviews or whatever your call to action is for your new subscribers, without having to put in much effort. This feature is priceless to me.

Make good use of different lists.

You can have endless lists with Mailchimp, so use them to your advantage. If you have different categories on your blog, your readers might be interested in reading different things, so you can separate your lists by category so that your readers are getting the content they want. This will help you to better personalize your campaigns, increase engagement, and avoid unsubscribes!

New Year, New Blogging Mentality: List, Plan, and Kick Bad Habits!

As the ball drops at midnight as a symbol for newness in our lives, we look back on the past year to reflect on the good and bad in our blogs. Reflection is a great time to think about the way we are running our blogs in every aspect and focus on what needs to to stay the same and what needs to change in 2015.

Think about it.

Think about 2014 – the good, the bag, and the ugly. What worked out great for you? What challenged you? Think about the big picture. Scroll through your blog, your social media platforms, your calendar and pin point what’s working for you and your blog and what needs to change so that you can move forward in your blogging career.

Close-up of sparkler on Christmas lights background

Set goals

Think about the points that you reflected on and what stood out to you the most. Then, get out that paper and pen and set those goals the old fashioned way! I like to break things down and decide what major goal I need to work on with my blog each month or each quarter and then break it down into smaller daily to-do tasks that will help me reach that big goal.

Get organized

The main trait of a successful blogger is organization. You must have a clear cut idea of what needs to be accomplished each day in order to move towards the direction of your goals. The thing is – organization looks different for every blogger. Some people need to write things down in a notebook, which others love using Google Docs and calendars, for some its a mixture of both. Figure out what system works best for you to keep you on top of your game and maximize it!

Get social!

social media strategy

We all know about the changes happening with good ‘ol Facebook (If you aren’t, read about them HERE), so we need to take matters into our own hands. You are going to need to sit and strategize a way to reach your audience if you heavily depended on reaching them through Facebook in the past. Ask yourself these questions:

  • Where is my audience? (Cause that’s where you need to be!)
  • Do I need to move my audience from Facebook to a different platform?
  • Am I willing to pay for advertising on Facebook? If so, how much is my budget?

Once you are able to answer these questions, figure out a plan that you need to put in place to help re-connect with your community in the new year! Also, check out our combo class: Secrets of Successful Bloggers & How to Create a Killer Media Kit! Once you take the course, we will give you access to our super Daily Social Media Checklist that will keep you on track and balanced!

Give bad habits the boot!

We all have bag blogging habits, it’s inevitable! But in the grand scheme of things, these bag habits are only holding us back. Here are a few tips to help combat some of the worst blogger bad habits:

  • Instead of looking at other blogs and lusting over how beautiful they are or how engaged their audience is, take notes! Look at what they are doing that you love and figure out a way to work that into your strategy.
  • Set aside designated social media time to keep you focused and on task.
  • Utilize “distraction free writing mode” as a way to get those blog posts done and published without any pesky distractions!

Get featured

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Let’s be honest here – you are awesome! You need to be sharing your awesomeness with the world! There is no better way to open the new year to new opportunities, connection, and a little extra blog traffic than getting yourself featured on a website. We have a Featured INTRO NYC Blogger Program that you can sign yourself up for that will highlight a new blogger every Friday and share your experiences, background, blog, interests- everything, with the world!

Beyond us, there are many other ways to be heard! Surf the web for like-minded blogs as see if they feature contributors or guest posts to share your work with a similar audience!

Educate yourself

I can’t say this enough, “blogger education NEVER ends!” You work in the digital medium, which is an ever revolving door for change. You need to stay on top of these important media trends, industry updates, and new social tactics to always be on top of your game. The webinars that we offer are a great way to make sure you are setting yourself up for success year round!

Try something new!

Sometimes it can be hard to step outside of your blogging comfort zone and try something new, since as we get older we tend to get set in our ways. But make a promise with yourself that you will try something new with your blogging and see what kind of an impact it has with your readers, traffic, or social community. For me, I promised myself that in the new year I’m going to step up my Pinterest game and try scheduling pins to get better click through results with a program like Tailwind or Ahalogy.

We wish you an amazing blogging new year!

They Said What!? Managing Negative Comments on Your Blog!

While everyone gets into blogging with different goals in mind, there is always one common value among bloggers: the ability to voice our opinions freely and speak our minds. This blog is our medium for self expression to share with our readers what is going on in our lives and how we really feel about it. The factor that we don’t always think about whenever we are purchasing our blog URL with vigor is dealing with negative feedback or a comment coming from a reader who doesn’t agree with our insight.

Keep Your Cool – Foolproof Ways to Deal With The Negative

Whether it comes in the form of an email, blog comment, or on your social media pages – handle it with care!

negative blog comments

Act fast!

Don’t let that negative comment linger! Once you spot it, immediately go into “survival mode” and quickly think of a plan to resolve the issue in a way that is proactive instead of negative in response.

Respond with grace.

Think of yourself as an unhappy customer tweeting or commenting about bad service. Jump in and offer some type of resolution or agree to disagree with the comment. Responding with grace shows your readers that you are always open to hearing their thoughts, even if they contradict yours.

Don’t delete!

Make yourself 100% transparent to your readers. There is nothing wrong with constructive criticism as long as it’s handled properly. Unless the comment is extremely inappropriate, keep it visible for other readers to see. Not only does this show your readers how you can flawlessly handle an otherwise tough situation, you might be surprised how it prompts more people to leave their opinions. This will ultimately stimulate conversion, grow your community, promote sharing, and keep your readers engaged!

Check back.

You never know – this person just might be a negative Nelly all the way around and  looking for trouble. Check back to that post frequently and make sure they aren’t a repeat offender that needs to be blocked.

Want to hear more about confronting different issues that people working in the digital space deal with regularly? Join us in January for our Lunch and Learn to talk media trends, our love/hate relationship with technology, and more!

5 Effective Ways To Bring Traffic To Your New Blog

So, you just started a blog. You are totally enjoying all the fun parts of crafting great content and sharing with your readers, who at this point happen to be your friends. They are super supportive, but can only spend so much time online reading and sharing your content – it’s time to really get out there and start gaining new, loyal readers. Here’s 5 effective ways to bring traffic to your new blog, so that you can start getting more pageviews and virtually meet people that you don’t know “IRL!”

1. If you build it, they will come!

Build that community and be it’s leader! Brand yourself as an overflowing resource that your audience can turn to for information in your area of expertise.  It might sound repetitive, but if you are producing quality content on a REGULAR BASIS, continuously serving your audience, your community will come to you. It might not happen over night, but the key is consistency – your audience needs to know that they can rely on you.

Beyond that, make sure you are being social and building a community on all social media platforms – and learn how to speak to those different communities to get the response that you are yearning for.

2. Group Pinterest boards.

pinterest board

I totally can’t stress enough how important it is to join group Pinterest boards (like the one for the INTRO NYC Blogger Network – duh!) It is a great way to not only network with new pinners, but gain loads of traffic from pinning your latest pins there and reciprocating by pinning new content from the group board to your personal boards. It’s a win-win situation because your followers get fresh content and your pins get in front of a new audience! Boom!

3. Reference old blog posts, within new posts.

Once you start blogging more consistently, you will have a platform completely filled with awesome content that YOU created! Therefore, whenever you are writing new content, and you know that you have written something in the past that is related,  link to it! This can be done simply by highlighting the text and linking to the content or literally typing “Click here for another great post on this topic!” Either way, it makes people curious as to where the text will lead them – and they will click it.

4. Jump on the SEO bandwagon.

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Everyone’s doing it, are you? In order to start bringing in regular, organic traffic from search engines, you MUST make sure that you are mindful of the keywords you are using whenever you write. Sound like a little too much to handle? Don’t panic! We will be holing part 1 of our beginners SEO class: What the heck is SEO – on February 23rd 2015 –>Register HERE

5. Promote yourself – everywhere.

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It might seem silly, but it’s easy to over look the numerous ways that are hiding right under our noses to promote ourselves without being pushy. Think about how many emails you send per say. If only 5 of those people clicked on your website URL from your email signature and clicked around your website each day – that’s some steady traffic. Carry business cards with you, link your blog URL to all of your social media accounts (both business and personal), have friends and family carry around your business cards, comment on other blogs/forums/ Q&A’s and leave your URL as a virtual trail – the possibilities are endless!

Getting ready to take that awesome blog of yours to the next level and start connecting with brands and making some MONEY!!?? Check out all the amazingness that we are offering in our Winter Class Lineup that will make sure you are on the right path to pure blogging success!

Why You MUST Charge For Sponsored Content on Your Blog

Let’s start this conversation with this:

How much money do you charge a brand for sponsored content on your blog?

This is obviously a private number, think about it inside your head. If for some reason your answer is a measly ZERO, we need to do some major talking! I don’t mean to sound harsh – promise! But in reality, this should be a wake-up call for any blogger NOT charging for sponsored content to learn your worth and be confident in that. If you are charging for sponsored content, give yourself a pat on the back, because this seemingly small step is making HUGE strides for the blogging community globally!

1. Time = Money

Know your worth! I can’t stress this enough. All of the time, the hours that you spend creating content, connecting with brands, being on social media, and promoting your blog is time going down the drain if you aren’t being paid for it. Start keeping track of exactly how much time you are putting into your blog, and calculate an hourly rate for that you feel comfortable with. That is the amount that you need to be telling brands your time is worth.

2. You are influential.

We wrote a blog post back in August called, “Why Working With Bloggers is The New Media,” and revealed some pretty powerful information about how influential bloggers really are. One statistic that really stood out to me came from Social Media Today stating, “61% of US consumers made a purchase based on a blog post.” Wow – that’s a big number! Overall, this is just a small measure of how influential a bloggers voice is whenever they are connecting with their audience.

Many brands and companies are beginning to realize the power of blogger’s voices and the impact that they have, but others still don’t understand that. Either way, you must realize your influence and place value on that. Once you are able to do that, whenever a company reaches out to partner with you through your blog or a social media platform, speak up for yourself. They are reaching out to you for a reason, and you will be helping them generate sales for their company in some way, so you must be compensated for that – with money, not product!

sponsored content

3. Not charging under-values the blogging industry as a whole.

This is a very important point for me. While I understand that there are many bloggers out there who get into blogging as a hobby or just for fun, most people get into blogging with the intention of generating a living, or eventually fall into monetizing. If you are one of those people who got into blogging so that you can share your child’s experiences as they grow up with family members who live 1,000 miles away, then don’t start working with brands if you aren’t going to value your time and charge them.

The reason is simple. If a brand knows that they can get work done from a blogger who isn’t valuing their influence, they will stop paying highly qualified bloggers who are trying to make a living to support themselves and/or their families.

It becomes a viscous cycle of: brand reaches out to amazing blogger –> blogger won’t work for free –> brand declines to pay and partners with a blogger who will work for free –> brand is unhappy with content and outcome of campaign –> brand decides never to work with bloggers again. I hear it time and time again.

Whenever you start partnering with brands, you have to understand that your blog is growing and standing out. If you don’t charge for sponsored content over and over again, it will under-value the blogging industry as a whole and continue the cycle of brands putting their advertising dollars elsewhere. Don’t be that blogger.

After reading this, you might be asking yourself: how much money should I charge? If that’s the case, you should come to our upcoming webinar Show Me The Money – Monetization Basics for Bloggers on February 25th, 2015 or March 18th, 2015, both from 7-9pm! We hope to see you there!

7 Things We Learned at #CEOBootcamp

Earlier this week, Stephanie and I attended the American Express Open Forum #CEOBootcamp for women entrepreneurs here in New York City! It was such a wonderfully inspiring conference to attend that was filled with networking, workshops, discussion panels from women who are kicking some major butt in their industries – and a speech from one of my fashion and business mentors, Diane von Furstenberg.

Not only did Stephanie and I learn a ton and meet so many amazing women, we walked away with new ideas as well as a very settling feeling that we are on the right track in our businesses and that many of the concepts we talk about with our communities were aligned with what many industry leaders spoke about at the conference. Here are 7 things that we took away and want our amazing blogger network to learn and think about as well.

ceo bootcamp

1. Measure the success of your business, but not always against financial growth.

Of course it’s important to be monitoring the success of your business or blog in different ways, but financial growth isn’t everything. You need to make sure you are looking at the big picture and measuring success against your personal goals for the business as well. Was your goal to make a part time salary working 2 days per week? Were you spending extra time on Facebook this month to raise your click through rate and increase engagement? List your overall business goals and applaud yourself for reaching those milestones.

2. Don’t be afraid to come up with new ideas!

We sat in on a workshop catered to start-ups and were all given a white paper napkin on our seats as we entered the room. After the speaker (the amazing Budget Fashionista) was finished, she instructed us to write down a new idea for our business in the few minutes that we had and then gave a few businesses the opportunity to pitch that idea to the audience. Yes, we were put on the spot for a moment, but it was a true reminder to sometimes work outside your comfort zone and NEVER be afraid to brainstorm new, money making ideas for your business!

3. Try out the Twitter small business planner App.

This is a new App, just released last week, and making life easier for every small business. You can check out all the details and purchase from iTunes HERE, but essentially it helps you stay on track of your marketing and activity on twitter as well as providing you with strategy suggestions and tools to help you grow.

4. Buy The Lean Startup book.

This book, by Eric Ries was a very popular topic of discussion as it is built around the belief that “entrepreneurs are everywhere” and has created a movement transforming how new products are being designed and launched. You can check out the website HERE, and I can guarantee that you will be inspired!

5. Learn what your audience really wants.

If you aren’t able to answer the question, “what doe my audience want?” then you need to start asking – and not be afraid to ask! Reach out to your readers through small questionnaires, surveys, or simply take the time to pay more attention to monitoring your analytics. Either way, you should be able to answer this questions every time it is asked.

6. Know what kind of entrepreneur you are and use it to your advantage.

There were two types of entrepreneurs that were outlined at the conference. Type 1 is the more analytical side, the entrepreneur who is always measuring data, working on business plans, etc. Type 2 is the entrepreneur who can sell their dream to anyone. Figure out which category you fall into and learn to work that into the way you are managing your business.

7. Use website cards in your regular twitter promotion.

Website cards offer a rich snippet preview of the link that you are sharing which includes an image + a bio summary. You can learn more information about this process HERE, as well as how to set it up. Overall, this is HUGE for engagement since people are much more includes to click through and retweet photos!

Keep in mind, you are all CEO’s and in charge of the destiny of your blog. Where are you going to take it?

If you are like us and love having the opportunity to connect, network, and learn with others, join in on the monthly INTRO NYC Lunch & Learns where we discuss media trends over a 2 course lunch! We look forward to seeing you there!

5 Tasks to Complete Before You Monetize Your Blog

Everyone gets into blogging for different reasons. Some people want to network, attach a blog to their business, connect with other like-minded people, and the list goes on and on! A great deal of people start their blogs with the intention of turning it into a money making business in itself, which we love to teach through our “Show Me The Money” class. If you are getting to that point in your blogging career where you are ready to take the next step and monetize, make sure you accomplish these 5 tasks first.

Make sure you are self-hosted.

First things first, you want to make sure that you are blogging on a self-hosted platform, not a free website such as wordpress.com, squarespace, weebly, etc. Only self-hosted blogs are allowed to earn revenue through selling ad space, sponsored content, etc! If you try to go around this, the platform you are working with catch up with you eventually and penalize you. (Ex. re-directing affiliate links)

You must understand the lingo!

If you are going to be getting into the routine of selling advertising space, sponsored content, and curating campaigns for brands to connect with your demographic – you must be savvy with advertising language! There are many words that might not be part of your regular vocabulary (unique reader, impression, etc) that must become part of it so that you are able to provide potential sponsors with all the information that they need to invest in YOU!

click-through rates and cost per click: a mouse as tool for earnings

Be organized.

There is nothing worse than and unorganized blogger! (Luckily, we have a class for this called The Secrets of Successful & Organized Bloggers!) Once you get to a point where you are attending events, or speaking with brands and PR reps, they will be asking you, “What’s on your calendar?” You must be organized enough to have an answer for them and be able to plan out your blogging agenda so that you can work with them and schedule successful campaigns.

Brush up on your sales copywriting skills!

Essentially, whenever you start to monetize, you will be selling yourself and your blog – you are the force behind it! Spend some time drafting pitches and playing around with wording in order to pull something together that shows who you are and what you want to do for different companies. The more times you do it, the more seamless it will be!

Are OK with rejection.

Not everyone is going to want to work with you, and you need to be OK with that. Many companies just won’t have the budget or don’t see their products aligning properly with your blog and your vision. This doesn’t mean that you are a failure or that you should give up. You will gain more experience the more experience that you have and will find the right opportunities for you and your business. Part of blogging is having some tough skin because rejection will come knocking on your door at some point and you need to be able to push past it!

Have you checked all these tasks off of your blogger to-do list? Then join us in our upcoming “Show Me The Money – Monetization Basics For Bloggers” webinar on Wednesday November 5th from  7-9 pm EST! This isn’t your typical boring webinar – it will be interactive and you get to network with bloggers just like you!

Blogging Ed: 5 Pinterest Tips & Tricks {Giveaway}

Whenever we first start blogging, we are most inclined to spend our social media time focusing on twitter and Facebook, as they can be the easiest to use and engage on. But as you get more advanced, you will learn just how important Pinterest is to your blogging business and how it can increase your traffic exponentially.

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Why Spend Time on Pinterest?

The most recent study from July of 2013 by the social media agency Semiocast revealed that there are 70 million people world wide using this platform. Wow. We are pretty certain that people in your target demographic are spending time there, too.

1. Get organized.

pinterest boards layout

Make sure to have your boards organized, and that your main boards correlate with the categories on your blog. For example, your main Pinterest board should be the same name as your blog, and every blog post image gets pinned here. Then, you should be pinning from that “anchor board” to the correlating categories that each image relates to.

2. Create eye catching images.

Make sure your blog posts are always accompanied by at least one pinnable image that includes text and a watermark with your blog URL. This will help pinners know what you pin is about and how it applies to them. If you aren’t advanced enough in graphic design to use Photoshop, try using the free service PicMonkey.com to help you create images that will connect with your Pinterest community.

3. Track your analytics.

pinterest-analytics

Make sure that you are signed up with a business Pinterest account so that you are able to view your analytics. If you are searching for something more in depth, try using Tailwind as a way to monitor which boards are the most successful, who is viewing, and engage your community. There are free options to use this service as well as monthly rates, depending on what information you are seeking.

4. Build your audience.

While just like any social platform, it’s important for bloggers to focus on the number of people following them, Pinterest is a bit different. In a sense, Pinterest is used by its millions of users as a search engine, and very few people actually log in, eager to see what the people they are following are pinning. Focus your time on creating beautiful, pinnable images for your blog posts and you will start gaining traffic.

Easily grow your following by using keywords the same way you would in your blog post, utilize hashtags in your descriptions, create more niche boards (ex. cakes vs. baking), follow relevant people, and as always–engage with others! While you still want to have a following–you don’t need to obsess about it the way you do with other platforms.

5. Make use of the Pinterest “pin it” plugin.

This easy to install plugin will place the “pin it” button over every image on your website, allowing and prompting readers to pin your images.

– The Giveaway –

To help you further your blogging education, since the industry is constantly evolving, we are giving away 1 spot to an upcoming INTRO NYC webinar of your choice! The giveaway starts today and our winner will be chosen on Thursday October 16th. Good luck!

a Rafflecopter giveaway

Blog Comments: Friend or Enemy?

Whenever you first start blogging and see traffic come to your new blog, it is such an amazing feeling! It is almost like watching your little baby take their first steps–truly exhilarating! Then, whenever people take the next step and are so interested in whatever you are writing about that they leave comments, it takes that exhilaration to a whole new level! It is gratifying because it’s almost like a virtual pat on the back–you are blogging correctly and people love your voice!

As your blog starts to grow and your traffic increases, these comments become a more regular occurrence–and while they still make you feel warm and fuzzy inside, you begin to realize that the moderation of blog comments can take your time away from doing other tasks that will help you further grow your blog. The pondering over whether blog comments are our friends or enemies has lead us to want to share:

The Great Blog Comment Debate!

blog comments

Here are some reasons that have been discussed on different mediums by people who have been blogging for years and years:

The conversation should be moved to a more public platform. With so much emphasis being placed upon the importance of social media platforms, many bloggers would rather move their conversation to their social media accounts–where it can be seen by all.

The spam issue. Yes, we use wonderful plugins for dealing with spam (which we discuss in depth in our I Want to Start a Blog class), but there are still times whenever some leak through and can cause a whole slew of problems. These problems are then time consuming to take care of, taking us away from doing things that really matter.

Moderation = time consumption! Moderation goes hand and hand with the spam issue. It’s great whenever new people post comments on your blog, but whenever they do, we must first moderate their comment–making sure its not spam that leaked through or a nasty comment. This is highly time consuming going through each one, everyday.

But then, is your blog  really a blog? Did you know that the “thing” that truly differentiates a blog from a stagnet website is the fact that content is constantly being updated AND the ability to leave comments and communicate with other readers on the topic at hand? It’s true! So then if you remove the ability for a reader to leave a comment on your blog post, does that make your blog truly a blog anymore? Many bloggers examine this issue because its a huge decision to take away the component that  [in some cases] lead us to blogging to begin with!

Would you ever consider disabling comments from your blog?

Overall, you need to make sure that the decisions you make about your blog are right for you, and not being made because someone told you to. Remember, you are the CEO of your blog and the decision needs to be the best one for you and your company!