Our last blog post touched on easy email marketing tactics using MailChimp, my personal favorite email marketing platform to send easy campaigns and connect you directly with your reader base. But, no matter what platform happens to be your favorite (it’s okay if we don’t see eye to eye on my love for Mailchimp), it’s important that you are building your email list and continuously adding to your subscriber list. I don’t mean to sound super “preachy” but these are all basics that organized bloggers (Check out our webinar on staying organized on February 11 or March 11th!) follow whenever they are taking steps towards blog monetization. (Check out our webinar “Show Me The Money!” on February 25th or March 18th!)
So, if you are looking to strengthen your reach, increase your pageviews, and make a more personal connection with your readers, follow these 5 foolproof ways to get that email subscriber list rockin!
1. End each post with a note.
The same way that you would end a blog post you write with a question, prompting readers to answer by leaving a comment and stimulating conversation, do the same thing – but guide readers to a link where they can subscribe to your email list. Give yourself 2 sentences or so to explain what people will gain by signing up and how awesome being on your email list really is!
2. Give something away.
If you sell products or services through your blog, awesome. If not, you can easily organize a giveaway that is exclusive to just your email subscribers – and they will love that! People love to hear the world “exclusive” and know they have access to something that others don’t, so use that to your advantage.
3. Offer something exclusive.
So this piggybacks on #2, but offering something exclusive that gets delivered into your readers inboxes on a weekly or daily basis that they won’t get just by visiting your blog is a huge bonus! The options are truly endless for instance:
- If you are a fitness blogger, share a weekly meal plan.
- If you are a beauty blogger, share an exclusive video to demonstrate how to use a new product.
- If you are a fashion blogger, share a style tip of the week every Friday!
4. Add it to a giveaway.
We all love running giveaways on our blogs as a way to increase our social media presence, but also think of a way to work subscribing to your email list into what readers must do in order to enter a giveaway. This is a great way to quickly grow your list, but bare in mind that many people might just pop over to your blog that day to enter the giveaway and might not be a true reader. The outcome of this is a higher “unsubscribe rate” whenever you send out your email campaigns. Just be cautious that you are promoting your giveaways to your demographic.
5. Work it into your social media schedule.
Whenever we publish a blog post, the first thing we do it start promoting it on social media – its like clockwork! I have found that by scheduling a few tweets per day or posts per week on other platforms, I will capture 3 times more email subscribers than not – and that’s a lot of missed opportunity!