A couple of months ago, I had my blog design completely re-done and decided to spring for the customized “about me” page with my designer. I was all of a sudden faced with the questions: what makes for the perfect about page? I know how crucial this is and how brands and PR reps really do click on this tab to learn more. How was I going to market myself to the world, while still be an authentic voice for my readers?
Let’s face it, writing an about me page is tough work, so I turned to my favorite blogging groups to find my answers and quickly realized that no one had them. So, I did the research myself, and here is what I found:
1. Share your story.
Use this opportunity to share your real self with the world and let your personality shine through. Outside of your blog posts, this is where readers and brands alike will first turn when looking for make a connection with you, so think of that with every word that you type. But, keep in mind to be concise, you don’t want an about me page that goes on and on, people will get board. Share just enough, the rest they will click over to your blog posts to learn.
2. Tell people what sets you apart.
There are more blogs in existence than one could sit and count, so use this as an opportunity to include a paragraph telling everyone what makes you different. Are there really cool cooking challenges that you run regularly? Were you the first to accomplish something? Whatever it is, yell it from the rooftops and make sure its included in your about me page!
3. Include links to posts that tell more.
You can’t include every little detail in your about me page, as it needs to be concise content, but I’m sure that you have blog posts that explain in detail more information on certain things you are sharing. Use this as a place to link to those posts so that readers and brands can view information or posts that they might otherwise overlook – all while learning more about YOU!
4. Name drop!
Including some of the major brands you have worked with or major things that you have done are important to both readers and brands alike. It gives readers a bit of a background on the types of products you might be writing about and brands will be interested to measure the brands you have worked with against themselves or their clients. It also lets people know to take you seriously, because you’re a big deal! All jokes aside, there is nothing wrong with doing a little bit of bragging and including a paragraph about your blogging accolades or listing major outlets your writing can be found published on.
5. End with a call to action.
Always, always, always end with a call to action! Whether it be a link to your contact page, sharing your email, or linking to a super important campaign you are running, make sure this is included.
As an added bonus, make sure that your about me page is always updated and in it’s most current state.
We would LOVE to see a link to your “About Me” page and learn a little bit more about you! Head over to our INTRO NYC Facebook Page, give us a like and share you link!
Author: Allison Cooper
Allison is the Co-Founder and CEO of INTRO NYC and Founder & CEO of Project Motherhood (www.projectmotherhoodnyc.com), an online resource helping moms love their post-pregnancy body and always rock their #MamaStyle! She loves educating new bloggers and connecting them with brands to help their business grow!